The Lab.
A collection of hackathon wins, client work, and generative experiments. Focusing on the architecture of the solution, not just the output.
GenAi Toolkit
Saw a gap in the market in December 2025, so started building a toolkit to reduce time to create prompts and improve workflow efficiency. Makes using Nano Banana, Flux and other image generators highly enjoyable with repeatable results and more consistency.
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£3.35 million homes for sale
Only 10% of people have a good imagination, the other 90% need to see it. I pitched to property developers and agents+home owners to create stand alone website for their homes for sale. Used GenAI to produced images using real paint colours from the likes of Farrow and Ball to update colour schemes. Additionally changed a room from a bedroom to a gym,home cinema, study and games room to show potential purchasers how it would look. My SEO work helped list the homes in the top 5 on Google, which was not easy!
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Tennis Club Website
One of the oldest tennis clubs in the UK required updates to their coaching website. I helped raise their profile as they had a very experienced team inc. a level 5 tennis coach. Using SEO and AEO to get multiple entries in the first ten results helped improve their visibility in the ultra competitive SW London market. With over 15 coaches and 60 courts within a 30 min drive. Additionally improved the flow when booking courses for adults and kids holiday programme with the help of a programmer who handled the API calls.
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Mercedes Benz Digital Challenge
Connected Car App (2017) Got into the global top 15 teams out of 2100 entrants. My team mate and I to developed an app which tracked stats. Pitched at Mercedes Benz/Diamler H.q. to judges.
View Case Study →Leisure Hackathon – 1st Prize
We leveraged IBM Watson to be build a personal training app in multiple languages using voice, images and animations. This was 2 years before they became popular. Judges from Speedo were impressed, they suspected it was pre recorded. We invited them to try it live during our 3 min pitch. Worked flawlessly 🙂
View Case Study →Property Hackathon 1st Place – 9 hour Hackathon
We built a chatbot to improve communications between renters, agents, landlords and professionals. Allowing timely repairs and provide an overview to pending and outstanding jobs and issues for renters. App impressed the judges they hired our team captain who had the idea and built the app in 9 hours. Met an entrepreneur in the audience and we’ve been friends ever since.
View Case Study →Adobe Spark Competition Winnner
I noticed many of the group were keen cyclists so I produced an image featuring bikes.
View Case Study →Magical Musical Toy 2nd Prize
My co-founders built a toy prototype which produced a hologram. Testing the prototype on Old Street, parents noted it required two hands to hold so we made it smaller. Used a Google doc to collect surveys which was being filled in whilst we pitched on stage at Google Campus! 1st prize was given to an audio startup who got £10 million in funding two years later.
View Case Study →Head Photographer @ The Wimbledon Queue 750K Campaign
Using technical mobile lighting gear to capture portraits in the famous queue. From 4:30am to 4pm, then had to rush to the studio for light edits and upload images to feature on the gallery the next day. A £750k campaign at the which won two gold marketing awards and increased annual sales by £3 million for 4 years. The designers poster became something of template for years to come. Great team to work with.
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Lenovo IFA 2015/2016
Invited to attend by Lenovo, I produced photos of their latest laptops and products. Highlight was creating a photo mosaic using 3000 images, which got impressions on twitter and was very popular amongst the team and fans. I joined their Lenovo Insiders/Champion program from 2015 to 2025.
View Case Study →WeWork Photography Prize 1st Place
Creatives were asked to submit an image themed on creativity in London. I chose to highlight the talented creatives within an outline map of Soho, showing the area it covers in central London. Prize was a 1 week trip to Amsterdam and use of their Co-working space there.
View Case Study →Guess the Camera – Campaign Idea for Nokia
Predated “Shot on iPhone” by 3 years. Used Nokia N8 12MP phone + tech to trigger studio strobes, proving smartphone capability in professional gallery settings. Sadly the campaign didn’t go ahead as the company was bought months later.
View Case Study →Lady Problems Hackathon
Built a high-resource site for female entrepreneurs. a smaller team of 3 vs the winners’ 6, we won second place.
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